Cultural Determinants and Perspectives of International Expansion of Enterprises from Economies in Transition.
Case of Poland.
Keywords:
globalization, cultural diversity, transition economies, entry strategies
Abstract
Within this article the authors attempt identify and analyze the key cultural success factors for companies when developing strategies to move out of their home market. Such strategies can often involve significant cost and risk. However, many companies fail due to overlooking the cultural aspects of entering new arenas. The approach used in the article analyzes culture in the wider perspective, from the individual to the national dimensions, looking for the important roots in the historical and institutional backgrounds that need to be considered when developing strategies. A focus on Polish companies is then developed. Poland, representing a post-transition economy, is an interesting case study in the context of cultural and social factors in internationalization, especially in the light of important ongoing transitions on the global scene.
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2. Brooks, Chad (2013). Lost in Translation: 8 International Marketing Fails. Retrieved on 15 January, 2018 from https://www.businessnewsdaily.com/5241-international-marketing-fails.html
3. Chhokar, J. S., Brodbeck, F.C., House, R. J. (2008). Culture and leadership across the world : the GLOBE book of in-depth studies of 25 societies. New York, NY; London: Psychology Press
4. Ciesielska, D., Radło, M., (2015). Internationalization and Firm Performance of Companies Listed at the Warsaw Stock Exchange, EKONOMIKA I ORGANIZACJA PRZEDSIĘBIORSTWA, 11/2015, pp. 92-102;
5. Ciesielska, D., Radło, M., J., Frąszczak, M., Spałek, P. (2016). Bezpośrednie inwestycje zagraniczne polskich przedsiębiorstw. Implikacje dla teorii i praktyki. Warszawa: Oficyna Wydawnicza SGH
6. Dobbs, R., Koller, T., Ramaswamy, S. (2016). Przyszłość. Sposób na przetrwanie. Harvard Business Review Polska, Feb, 2016, Vol. 2 (156) (pp. 94-107)
7. Dobbs, R., S., Koller, T., Manyika, J., Ramaswamy, Krishnan, R., & Woetzel, J. (2016). Playing to Win: The New Global Competition for Corporate Profits. McKinsey Global Institute.
8. Gesteland, R. R. (2005). Cross-cultural business behavior negotiating, selling, sourcing and managing across culture. Copenhagen : Copenhagen Business School Press 4th ed.
9. Hall, E., T., Hall, R., M., (1990). Understanding Cultural Differences. Germans, French and Americans. Yarmouth, Maine: Intercultural Press Inc.
10. House, R. J., Hanges, P. J., Javidan, M., Dorfman, P., Gupota, V. (2004). Culture, leadership, and organizations : the GLOBE study of 62 societies. Thousand Oaks, CA; London : SAGE
11. House, R. J., Dorfman, P. W., Javidan, M., Hanges, P. J., Sully de Luque, M. F. (2014). Strategic leadership across cultures : the GLOBE study of CEO leadership behavior and effectiveness in 24 countries. Los Angeles: SAGE
12. Hofstede G. H., Hofstede G. J. (2005). Cultures and organizations : software of the mind. New York; London: McGraw-Hill
13. Hofstede, G. H., Hofstede, G. J., Minkov, M. (2010). Cultures and organizations : software of the mind : international cooperation and its importance for survival. New York ; London : McGraw-Hill Rev. and expanded 3rd ed.
14. Hofstede G. (2001). Culture's consequences : comparing values, behaviors, institutions, and organizations across nations. Thousand Oaks, CA; London: SAGE
15. Karaszewski, W., Jaworek, M., Kuzel, M., Szałucka, M., Szóstek, A., Kuczmarska, M. (2013) . Aktywność inwestycyjna polskich przedsiębiorstw za granicą – czynniki i skutki. Raport z badania. Uniwersytet Mikołaja Kopernika w Toruniu, Toruń
16. Khanna, T., (2015). Inteligencja kontekstowa. Harward Business Review Polska, May, 2015, Vol. 5 (147). (pp.32-40)
17. Meyer, E., (2016). Gdy różnice kulturowe tworzą bariery. Harvard Business Review, April, 2016, Vol. (158). (pp. 48-57)
18. Minkov, M., Hofstede, G. (2012). Hofstede's fifth dimension: new evidence from the world values survey. Journal of Cross-Cultural Psychology, Jan, 2012, Vol.43(1), p.3(12)
19. Nakata C. (2009). Beyond Hofstede. Culture Frameworks for Global Marketing and Management.
20. Neeley, T., Kaplan, R. S., (2015). Określ strategię językową firmy. Harvard Business Review, May, 2015, Vol. 5 (147). (pp. 44-53)
21. Rybinski, K., Wodecki, A., Smolinski, M., Kubisiak, P. (2016). Jak polskie firmy podbijają nowe rynki. Harvard Business Review Polska, May, 2016, Vol. 159 (pp.84-95)
22. Smolinski, M., Kubisiak, P. (2015). Sukces z etykietą “Made in Poland”. Harvard Business Review Polska, Nov, 2015, Vol.152 (pp. 10-15)
23. Stepien, B. (ed.) (2011). Międzynarodowa kooperacja gospodarcza z polskiej perspektywy. Warszawa: PWE
24. Thomas, D. C., Peterson, M. F. (2015). Cross-Cultural Management. Essential Concept. Thousand Oaks, CA: SAGE
25. Tietze S. (2008) (red.), International Management and Language, Routledge Studies in International Business and the World Economy. New York, Oxon: Routledge
26. Ministry of Development (2016). Polish Foreign Direct Investment in 2014. Ministry of Development, Development Strategy Department, Warszawa
27. Polish Central Statistical Office (2012). Yearbook of Foreign Trade Statistics of Poland. Warsaw: Central Statistical Office (http://stat.gov.pl/ 3.12.2016)
28. Polish Central Statistical Office (2016a). Yearbook of Foreign Trade Statistics of Poland. Warsaw: Central Statistical Office
29. Polish Central Statistical Office (2016b). Financial results of economic and entities in I-XII 2015. Warsaw: Central Statistical Office
30. Polish Central Statistical Office (2016c). Activity of enterprises having foreign entities in the years 2008 – 2014, CSO: Warsaw: Central Statistical Office
31. PwC (2012). Polski Czempion. Doświadczenia polskich firm inwestujących na rynkach zagranicznych. Report. Wrocław; Warszawa: PwC
32. United Nations Conference on Trade and Development (2012) , World Investment Report . Towards a New Generation of Investment Polices, United Nations Conference on Trade and Development, New York and Geneva.
33. World Bank (2016). World Development Indicators 2016. Washington, DC: World Bank. https://openknowledge.worldbank.org/handle/10986/23969
34. http://www.polandgoglobal.pl/
35. http://www.worldvaluessurvey.org
36. http://data.worldbank.org/data-catalog/GDP-ranking-table
Published
2018-06-27
Issue
Section
Economics
Copyright (c) 2018 Central European Review of Economics & Finance
This work is licensed under a Creative Commons Attribution 4.0 International License.
